It had been over ten years since the movie had come out, so the storyline and characters weren’t exactly top-of-mind to Guests. But being the highest grossing movie of all time, the Earth is watching, after all. So, we set out to make Pandora-The World of Avatar the most talked about place not on Earth. Allowing Guests to discover all that Pandora could offer them: a world beyond belief.

We created the VisitPandora website which allowed Guests to immerse themselves in the story: they could check the weather, enjoy 360º views of the Pandora landscape and book their upcoming trips. There was even a 360º camera where visitors could take a peek.

From questions ranging from “Will I be eaten there?” to “How is the food,” our chatbot program on the site allowed people to converse with real scientists and archeologists on Pandora, some that you could even meet in person when you traveled there.

When Pandora opened for travel, Media Guests were sent a vacuum-sealed, box insert that included an invitational video from our ACE field expert, which played immediately upon opening.

Social media highlighted the breathtaking views.

We created mobile games to highlight the two attractions within the land. Viewers could fly a banshee or navigate a mystical river.

The results were much like the promise of Pandora: beyond belief.

AD’s: Matt Stewart, Christian Allison CW’s: John McCall, Jordon Elle