Mayhem at the Mansion
Over doorways. 'Neath awnings
Or hanging from posts
Be on the lookout for Hitchhiking Ghosts.
This new app can find them, just search in the dark
For three, silly ghouls that escaped to the Park.
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The app we created was as an exclusive incentive for Guests to purchase tickets to Mickey's Not So Scary Halloween Party. Plus, as we talked with Imagineers, it became apparent that we could use the app to guide Guests to areas of the Park that were often overlooked during the event (and full of candy stations!).
When the app was first opened, this quick video would begin to play and help set up our story.
This video was played on the Disney Parks Facebook and social pages.
After Guests hovered their phone over the Park map, they could see where the ghosts were located.
With every ghost that was caught, you could share each capture on social media.
We helped create some hype for the App by working with the Disney Parks Blog. Each week during October we highlighted a different artist, each one representing a character from the Haunted Mansion.
In the end we created a rise in attendance for Mickey’s Not So Scary Halloween Party, and Disney Parks’ first in-Park app.
AD: Laura Trombo, CW: John McCall, Prod: Greg Trombo, Account: Heather Watson
