For the special Hollywood Issue for Esquire, we created an insert celebrating all the different types of genres that Hollywood has to offer. Viewers could then visit the Maker's Mark website to direct their own dip starring Maker's Mark. 

Chicago outdoor

Trump Tower outdoor

Some of the outdoor was chosen to be in the OBIE Hall of Fame.

Esquire insert. You could actually punch out the labels and attach them to your Maker's Mark bottle. 

Esquire insert where magnets could help you make your ultimate Maker's Mark ad. if that wasn't enough, you could visit the website and make yours online and print them out as well. 

When Maker's Mark made its London debut, we created outdoor and posters introducing Brits to the red wax. But there was a problem: only a few bars in London actually carried it. 

To help we created the Waxi Taxi, an eye-catching vehicle adorned with Maker's Mark signage. In most London taxis there are "tip seats." We used those to give passengers a "tip" on where to find Maker's Mark throughout London. 

CD’s/AD’s: Tom Fawbush & Scott Troutman, CD/CW: John McCall