Florida Resident Ticket

There are some that live close to the Disney magic, yet still haven't experienced all the fun they could have at Walt Disney World Resort.

So when we announced the Play 4 Days ticket, Florida Residents were pretty excited. Turns out some of them even helped us get the word out about the ticket. 

"Boat!"
"Boat!"

 

We set the story in place for our campaign with a streaming spot that ran on both coasts.

As much fun as it was to create the spot, it was the Twitter account that really helped the campaign take off. In the spirit of the attraction I got to write some pretty corny jokes, and in the process this campaign jumped 86% over the previous year

As much fun as it was to create the spot, it was the Twitter account that really helped the campaign take off. In the spirit of the attraction I got to write some pretty corny jokes, and in the process this campaign jumped 86% over the previous year. 

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  Since Stewart, our now-famous gnu, saw an elephant and a donkey running for President, Stewart wondered why he couldn't do the same thing.  The race wasn't even close, but viewers at least had fun with poster downloads and even a live

 

Since Stewart, our now-famous gnu, saw an elephant and a donkey running for President, Stewart wondered why he couldn't do the same thing. 

The race wasn't even close, but viewers at least had fun with poster downloads and even a live Twitter session with Stewart where he answered pressing political questions as only he could.

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    In 2013, Disney temporarily changed the name to "The Jingle Cruise," and gave the fan-favorite a holiday overlay with Twitter posts to match.       

 

 

In 2013, Disney temporarily changed the name to "The Jingle Cruise," and gave the fan-favorite a holiday overlay with Twitter posts to match. 

 

 

 

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AD: Matt Stewart CW: John McCall CD: Will Gay DigiCD: Alex Ruiz

AD: Matt Stewart CW: John McCall CD: Will Gay DigiCD: Alex Ruiz

    For the special Hollywood Issue for Esquire, we created an insert celebrating all the different types of genres that Hollywood has to offer. Viewers could then visit the Maker's Mark website to direct their own dip starring Maker's Mark. 
Posters for Star Wars Weekends Graphis Top 100 Ads of the Year
Mayhem at the Mansion Intro
Pandora is Real
Brainstorm
We threw ourselves into the project by consulting with Disney Imagineering. Lots of photographs were taken and many nights were spent re-watching some of the Disney movies we'd incorporate into our story.  A flying elephant, a mermaid, a beaut
"Boat!"
Billy's been sitting around the Big Thunder Mountain Railroad for over 40 years and has heard all about the other awesome attractions at Walt Disney World. Now...it's his turn.  With the introduction of the Florida Resident 3-Day ticket, Billy
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