Mickey's Halloween Party
Let’s Boo This.
Halloween is the best holiday. Period. In a battle of candy cane or pumpkin spice, pumpkin wins every time. “Who are you pretending to be?” should actually be asked on Valentine’s Day. And whether it’s knocking on doors or opening your own, there’s no other holiday that treats everyone as a neighbor.
With a series of social executions throughout four months, “Let’s Boo This” became a rallying cry, and left a mark on Central Floridians and Domestic travelers, raising attendance to record levels.
We asked Kay-Lani (@viva-glam-kay) to create three, “hair-raising” makeup tutorials based on Characters you’ll see at Mickey’s Halloween Party.
The result was millions of impressions and engagements.
We gave our frightful villains the spotlight (literally) in a series of :6 social videos.
Lady Carlotta and her sister live inside the Haunted Mansion and come out during the Halloween party to talk and interact with Guests.
Using Instagram’s question sticker feature, on one fateful night, Lady Carlotta has agreed to answer your questions from the beyond. Or as we call it, social media.
The responses to Lady Carlotta’s responses were almost otherworldly, with interactivity over two times the average engagement.
Senior AD: Chui Diaz, AD: Amanda Diaz, CW: Caleb Fils Amie, CD/CW: John McCall
Prod: Jack McCree, Account: Jenna Law, Meaghan Brown, Meredith Filip, Sarah Benedict
